Why Your East Bay Realtor Needs to Be a Master Marketer

Jess Williams  |  January 26, 2023

Why Your East Bay Realtor Needs to Be a Master Marketer

Finding a knowledgeable and trustworthy real estate agent is one thing, but ensuring they can find you the right leads is another. If you are located in the East Bay region, chances are you are going to face competition. The real estate market is constantly changing, and keeping up with the fluctuations is critical. If you are selling your house, your realtor needs to be familiar with marketing strategies to help you land the perfect buyer. Although word of mouth may have worked twenty years ago, the internet has made a huge impact in the real estate world. Follow along for reasons why your East Bay Realtor needs to be an expert marketer.

Social media marketing is important

The real estate social network is very powerful. Real estate agents all have the same responsibilities in their job, which allows them to bond together. Social media platforms such as Facebook, LinkedIn, Youtube, and Instagram are excellent ways for agents to promote their client’s homes and share information. Chances are, if you find an agent who values social media, they will have a network of followers, including other agents and brokers who are browsing their posts. With access to their platform, you have higher chances of selling your house. Most recently, short videos have been getting more attention than ever before. With shorter videos, the audience has a chance to view the entire thing without getting bored or scrolling past it. Additionally, it will immediately grab their attention since it is a moving item. Most major social media platforms now offer a way to advertise or post using short videos or “reels.” With this said, your East Bay realtor can take advantage of this opportunity and help you sell your house faster.

Keywords matter

If your real estate agent is going to use a listing service, chances are they will have to post on your behalf. If they have experience in marketing, they will understand that keywords matter for your listing. The concept of search engine optimization, or SEO, is an important part of any marketing strategy. Essentially, users who are on google or any other search engine website will search using a certain set of keywords, such as “New Homes East Bay Area,” to find what they are looking for. On the other side of things, your agent will want to create a listing that uses some of the major keywords that your target audience is using in their search. The goal is that when someone searches for a new home in your area, your listing will come up at the top of the page. This real estate marketing strategy can pay off well if it is used correctly. You can boost your listing and target people who are truly interested in buying your property.

Agents get your home on real estate websites

Realtors have access to the multiple listing service, which can filter into other real estate websites. However, agents or their brokers can also post directly on many popular websites. With their added expertise on how these websites work, you can increase your odds of selling quickly at a high value. If you can target the local area, that is truly where your listing will flourish. Finding an expert agent in your area is critical because they know the real estate websites that work best!

You can utilize virtual tours and videography

Thanks to technology, buyers can get a better idea of what your home looks like virtually. Your real estate agent can help you get in touch with someone who can take video footage of your home. There are even options for live drone shots. Oftentimes, pictures are not enough because they cannot deliver the actual flow of the house. Combining photo and video content allows the home to be boosted visually. The 3D home tour option also allows users to tour the home three-dimensionally, all online.

The open house

Believe it or not, the open house can be just as important as social media marketing. As a seller, being flexible with viewing times and your open house will pay off in the long run. Although a picture is worth a thousand words, nothing can compare to seeing a house in person. Open houses allow you the opportunity to show your home at its best. You can hire a professional home stager or recreate your space to wow the guests. Additionally, you will be able to share added details about your home or neighborhood that can add to its allure. Consider appetizers such as kabobs or charcuterie bites to help the viewers feel more comfortable. Welcoming potential buyers into your home adds a personal touch that cannot be recreated. An agent will agree that this is a big part of a solid marketing strategy.

They are a part of the community

Being a real estate agent is not always easy; however, the ones who are successful work very hard. They will most likely agree that building a network and increasing their online presence has done them a favor. So, what does a real estate agent really do? The answer is they are always networking with others in the industry to help serve their clients better. This can be done in person but also online. Certainly, the agents who put more effort into their marketing will be valued and well-known in their community. Think about how often you ask your own community what their favorite pizza place is or the best spot for alterations. The same goes for real estate agents. The more trusted they are, the more others are likely to give recommendations.

Are you looking for an East Bay Realtor to help you sell your beautiful home? Jess Williams is an expert in the area who understands the importance of marketing. Jess takes pride in building authentic relationships with his clients in order to deliver the results they are looking for! When you’re ready to get started, feel free to reach out to Jess for assistance.

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I take pride in always providing exceptional service with diligent attention to detail to build authentic relationships with my clients. If you are looking to partner with a San Francisco real estate agent who will always put your needs first, let's see how we can work together!